Apex Fintech Solutions Inc. has announced a multi-year partnership with Google Cloud to support the growth of its Apex Ascend platform, a cloud-native infrastructure for trading, clearing, and custody services. The collaboration uses Google Cloud’s integrated AI stack and secure infrastructure to replace legacy systems in capital markets with scalable and modern alternatives.
The Ascend platform, launched in January 2024, was developed on Google Cloud and offers real-time ledger functionality, account onboarding, funding, and self-service analytics. The system also includes automation features for corporate actions, rebalancing, order handling, and trade execution, designed for fintech, wealth management, and institutional clients.
“We’ve reduced the lengthy wait times that plague financial services data processing”
Bill Capuzzi, CEO of Apex Fintech Solutions, commented, “We’re thrilled to collaborate with Google Cloud because we’re creating a powerful synergy that not only accelerates innovation but also sets new standards for the industry. We’ve reduced the lengthy wait times that plague financial services data processing, allowing clients to access insights in real time for swift and informed decision-making.”
Zac Maufe, Global Head of Regulated Industries at Google Cloud, commented, “Apex approached us with a desire to enhance financial infrastructure capabilities for its clients, focusing on scalability, efficiency, data sensitivity, and innovation. With Apex Ascend built on Google Cloud, Apex is providing its clients with the insights and tools they need to stay ahead in today’s dynamic markets — all with security at its core.”
To support the Ascend platform, Apex is using several Google Cloud services. AlloyDB, a fully managed, enterprise-grade PostgreSQL-compatible database, allows Ascend to support high-throughput transactions and large-scale operations without traditional licensing costs. This database supports Apex’s real-time ledger in tasks including trade management and risk assessment.
BigQuery provides the foundation for near real-time access to large volumes of sensitive data. It supports privacy-focused reporting through row- and column-level security and data tagging, giving clients direct access to structured datasets for operations and strategic decision-making.
For business intelligence, Apex integrated Looker and Looker Studio into its Apex Insights offering. These tools allow clients to generate on-demand analytics for risk analysis and performance reporting, consolidating information across operations.
Vertex AI, Google Cloud’s AI development platform, powers Ask Ascend, an AI assistant designed to answer technical questions related to APIs, SDKs, and software documentation. Ask Ascend is available across several regions including North America, Asia, Africa, Oceania, and South America.
Ascend’s developer-first approach has shortened onboarding timelines for some clients to as little as six weeks. Adoption has increased across broker-dealer and wealth management firms, both in the U.S. and internationally, due to integrated analytics and trade lifecycle support.
Apex Fintech Solutions provides financial technology infrastructure through brands such as Apex Clearing, Apex Advisor Solutions, and Apex Silver. The company supports a range of clients including market leaders and emerging fintech firms. Apex Clearing Corporation is a registered broker-dealer and a member of FINRA and SIPC.
Ascend is positioned to support faster innovation by enabling financial services providers to launch and scale with fewer infrastructure constraints. The partnership with Google Cloud allows Apex to offer a full-stack investment infrastructure that includes real-time data processing, secure analytics, and integrated AI capabilities.
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