Broadridge Launches Digital Assets Solutions

Broadridge Financial Solutions, Inc. has announced the launch of Broadridge Digital Asset Solutions, a set of tools designed to help financial institutions scale their digital asset strategies while meeting regulatory requirements across jurisdictions.

The launch reflects growing pressure on financial institutions to meet increasing demand for standardized disclosures, consistent governance structures, and better education tools in the crypto and tokenized asset sectors. Broadridge intends to serve firms across both traditional and decentralized finance by delivering technology that supports compliance, operational scaling, and transparency.

Designed for cryptocurrency exchanges, traditional broker/dealers, wealth managers, digital asset custodians, and investors

Mike Tae, Co-President of Broadridge’s Investor Communication Solutions Business, commented, “By leveraging our trusted expertise in data, governance solutions, and investor communications, we are helping clients provide useful information to investors and participants in the crypto and digital assets space, furthering the democratization of investing.” He said the new capabilities will give investors improved access and visibility across the various intermediaries and platforms handling these assets. “We have drawn on our deep expertise in helping tens of millions of Main Street investors better understand their equity and fund investments to develop solutions that will bring similar transparency to digital assets.”

Aviad Stein, Head of Digital Asset Solutions at Broadridge, commented, “Broadridge Digital Asset Solutions bridges the gap between traditional finance (TradFi) and decentralized finance (DeFi) offering services designed for cryptocurrency exchanges, traditional broker/dealers, wealth managers, digital asset custodians, and investors.” He added that the suite enables institutions to expand offerings without compromising regulatory footing or the quality of investor communication. “We are empowering financial institutions to innovate and grow while providing investors with the necessary tools to make informed decisions in an increasingly complex market.”

The company’s newly released ClearFi product is a central component of the offering. Launched in October 2024, ClearFi provides broker-dealers, exchanges, and wallet providers with tools to share accessible digital asset information. This includes both on-chain and off-chain content, covering assets such as cryptocurrencies, stablecoins, and DeFi tokens. According to Broadridge, ClearFi consolidates data from hundreds of sources into a consistent taxonomy that makes comparisons easier and supports informed investment decisions.

ClearFi was developed in response to feedback gathered through Broadridge’s Digital Asset Disclosure Survey. The findings revealed that most investors lack access to baseline information necessary for evaluating digital assets, particularly due to fragmentation between blockchain-based and off-chain data. The new platform addresses this challenge by delivering structured insights through a familiar disclosure framework.

Broadridge stated that its digital asset services will support compliance with both current and anticipated regulation across multiple markets, while improving communication between financial intermediaries and their clients. The solution is positioned as a way to standardize governance and disclosure practices in a segment that continues to expand rapidly but remains uneven in terms of transparency.

Broadridge Financial Solutions, headquartered in New York and listed on the NYSE under the symbol BR, provides investor communications and technology-driven governance solutions to banks, broker-dealers, asset managers, and corporates. The launch of Broadridge Digital Asset Solutions reflects its broader effort to adapt these services to the fast-developing crypto and digital asset sectors, with a focus on regulation, scalability, and investor communication.