Feedzai has announced the acquisition of Demyst, a leading data orchestration company known for its Zonic platform and advanced data-integration capabilities. The move expands Feedzai’s ability to deliver real-time, intelligent risk management by integrating Demyst’s automation and data workflows into its RiskOps platform.
The acquisition includes Demyst’s proprietary technology, intellectual property, and core team. It supports Feedzai’s strategy to unify risk decisioning and data access in a single platform, giving financial institutions tools to make faster, more accurate decisions with minimal customer friction.
“Access the right data as quickly as possible”
Nuno Sebastiao, CEO and co-founder of Feedzai, commented, “There is no shortage of data in our industry — the trick is how to access the right data as quickly as possible so that you can accelerate risk decisions with the fewest consumer friction points. Demyst is a first mover and leader in accessing necessary data — internal or external — at the critical moment for any part of the user journey. Paired with Feedzai’s market-leading AI, this ensures every data point is fully utilized to drive smarter and faster decisions. More broadly, this acquisition marks a pivotal moment in continuing Feedzai’s evolution from a data consumer to a data provider.”
With Demyst’s platform now integrated, Feedzai will deliver:
- A unified AI-native platform that orchestrates real-time data flows and advanced fraud prevention.
- Enhanced account opening capabilities, supporting consistent customer profiling from onboarding to ongoing transactions.
- Rich contextual intelligence by linking identity, credit, behavioral, and network data to detect fraud with higher accuracy.
- Reduced false positives and customer friction, accelerating onboarding and improving user experience.
- Operational efficiency for business teams through low-code automation, reducing IT dependence and improving time-to-market.
Mark Hookey to remain with Feedzai to support ongoing product integration and growth
Mark Hookey, CEO of Demyst, commented, “External data is the next frontier of business impact for financial institutions, yet it is notoriously complex, involving a labyrinth of sources for KYC/AML, identity, fraud, credit checks, and compliance. We’re thrilled to join Feedzai to bring AI and data together at scale for our customers. Together we are building the most advanced solution for customer onboarding, fraud prevention, and risk management.”
The deal comes amid rising regulatory scrutiny and growing expectations for real-time identity verification and fraud detection. Feedzai’s expanded capabilities aim to address these challenges by enabling financial institutions to access the most relevant data at critical decision points, thereby improving accuracy, speed, and compliance.
Dr. Ashish Kakar, Research Director at IDC Financial Insights Asia/Pacific, commented, “An automated and efficient bank account opening process is both the first time a bank gets to know the customer as well as the first line of defense against fraud and financial crime. The process has to be seamless to ensure a lasting customer relationship, and at the same time, by building trust from the start, banks not only enhance customer experience, but also strengthen the integrity of the financial system. Feedzai’s addition of automated data orchestration to its RiskOps Platform is a powerful combination that will benefit all customers. This should also help the regulators’ cause of reducing mule accounts and scams.”
Feedzai was advised by legal firms Cooley and Garrigues during the acquisition. Key members of the Demyst team, including Hookey, will remain with Feedzai to support ongoing product integration and growth.
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