Global trading solutions provider INFINOX has announced its partnership with Sportgate International Ltd as the Official Trading Partner and Team Zurich Sponsor of the Chestertons Polo in the Park event in London. The collaboration places INFINOX at the center of one of the city’s distinguished sporting occasions, connecting the brand with a setting known for tradition and prestige.
INFINOX branding will appear on Team Zurich shirts, pitch-side boards, and key event locations. This presence supports the company’s strategy of associating with respected, high-profile experiences.
“A reflection of the elevated spaces INFINOX chooses to be part of”
Lee Holmes, CEO of INFINOX, commented, “We are thrilled to partner with Polo in the Park – an event, like INFINOX, embodies prestige and excellence. This partnership is a natural alignment of two world-class brands. It is not only a celebration of shared values but also a reflection of the elevated spaces INFINOX chooses to be part of.”
Rory Heron, Sportgate International Ltd., commented, “Welcoming INFINOX as official partner for Chestertons Polo in the Park excites us. Their creative trading strategy and robust worldwide presence make them the ideal partner for an event of this magnitude. We hope for a successful cooperation and to provide our audience an amazing experience.”
The partnership supports INFINOX’s approach of maintaining its image through associations that reflect the company’s commitment to providing quality services.
Founded in 2009, INFINOX is a global, multi-regulated online brokerage that allows clients to trade a broad range of CFDs across multiple asset classes. It maintains strong relationships with partners and focuses on service built on the values of Integrity, Ambition, Excellence, and Inspiration.
INFINOX Appointed Lee Holmes as CEO
The move was announced the same week Lee Holmes was appointed chief executive of the UK FCA-regulated brokerage firm. Holmes joined INFINOX’s executive leadership team in 2024 and now steps into the CEO role as the company prepares for a new phase of strategic direction. INFINOX stated that this leadership evolution would help sharpen the business’s focus and position it for growth.
Holmes’s appointment is part of a broader strengthening of the company’s executive structure. INFINOX confirmed that Tatiana Kononovich will play an increasingly central role in shaping the company’s operations and strategic direction. Additional leadership appointments are expected to be announced in the coming months.
Over the past year, INFINOX Capital has expanded its services and upgraded its technology stack to better serve retail and institutional clients across global markets. In 2024, the company introduced new risk management tools for forex and CFD traders and enhanced its client onboarding experience with new compliance technology. The firm also entered new partnerships to expand its liquidity offerings and deepen its multi-asset coverage.
INFINOX continued to strengthen its presence in Latin America, Southeast Asia, and Africa through new office openings and regulatory licenses. Its technology platform also underwent several upgrades, introducing faster trade execution speeds and improved mobile trading capabilities for users.
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