InvestCloud Appoints Josh Mayer as COO of APL for Unified Public and Private Investment

InvestCloud has named Josh Mayer as Chief Operating Officer of its APL managed accounts business, a move the company said supports its expansion into unified public and private investment management. Mayer joins as InvestCloud scales its Private Markets Account (PMA), a first-of-its-kind solution enabling wealth managers to manage both private and public securities in a single managed account.

Mayer reports to APL President Cheryl Nash and brings more than 25 years of experience in wealth technology and enterprise platforms. He previously served as COO of Envestnet, where he helped guide the company through its IPO and led development of one of the industry’s largest fintech infrastructures.

“We are uniquely positioned to lead a new era of investing”

Cheryl Nash, President of APL, commented, “The expansion of our leadership team marks a major milestone for the APL business as we continue to shape the future of managed accounts. Josh brings deep industry knowledge, expertise, and experience to InvestCloud at a time when we are uniquely positioned to lead a new era of investing. He will play a pivotal role in enabling our clients’ success, including the ability for wealth managers and advisors to seamlessly blend private and public market securities within a single unified portfolio. No other platform is better equipped than APL to deliver this industrialized innovation at scale, and Josh will be a key part of the team driving operational excellence and success for our clients.”

The APL platform is the largest managed accounts infrastructure in the United States, powering over $3 trillion in assets across nearly 10 million accounts and approximately 4 million investment models. The platform supports unified managed accounts (UMA), separately managed accounts (SMA), and now InvestCloud’s Private Markets Account, which the company says enables integrated access to private market investments through the Private Markets Account Network.

Jeff Yabuki, Chairman and CEO of InvestCloud, said, “APL is a key element of our vision to enable a smarter financial future in wealth technology, and Josh brings added insight and expertise to InvestCloud as we continue to drive innovation across our platform by enabling a seamless experience for private and public investments. We are thrilled to welcome Josh to the team.”

Mayer will lead APL’s strategy and operations to expand its reach and enhance its platform capabilities. His appointment comes as InvestCloud expands high-demand features for its wealth management clients, which include RIAs, wirehouses, banks, insurers, and global asset managers.

Josh Mayer, Chief Operating Officer of APL, commented, “APL is a high-quality data and information governance platform that is uniquely powering innovation. I’m energized by the team’s commitment to elevating this time-tested platform as we define and develop the industry standard for private asset management infrastructure. I look forward to building on InvestCloud’s legacy of WealthTech innovation as we enable new opportunities and success for our clients.”

InvestCloud said the appointment marks an inflection point in its APL business strategy as it continues to deliver tools that unify the investment experience across asset classes. The firm also cited its recent recognition as one of CNBC’s World’s Top Fintech Companies in 2024 as a reflection of its momentum and ongoing innovation in digital wealth solutions.