Kraken Launches ‘Embed’ to Help Banks and Fintechs Offer Regulated Crypto Trading

Kraken has launched Kraken Embed, a Crypto-as-a-Service product that allows neobanks, fintechs, and traditional financial institutions to offer cryptocurrency trading to their clients. The integration provides direct access to Kraken’s liquidity and infrastructure, removing the need for in-house technical development.

The new service simplifies infrastructure requirements and enables institutions to provide regulated crypto trading within weeks. Kraken said Embed allows partners to avoid the operational burden of running their own exchange, while benefiting from Kraken’s experience and market depth.

“Meet growing client demand without the complexity and overhead of running your own marketplace”

Brett McLain, Head of Payments and Blockchain at Kraken, commented, “Kraken is a global leader in crypto, with over 15 years of experience operating one of the world’s most liquid crypto marketplaces. Our Crypto-as-a-Service solution enables a wide range of financial institutions to efficiently meet growing client demand without the complexity and overhead of running their own marketplace.”

The company confirmed bunq as the first public integration partner for Embed. bunq is one of Europe’s leading neobanks and has already gone live with the service. More partner launches are expected soon.

Kraken said Embed supports more than 370 digital assets and is designed to serve institutions looking for a fast, compliant route into the crypto market. McLain added, “Through Embed, Kraken is extending its deep expertise to institutions seeking a reliable, compliant and frictionless entrypoint into crypto. Our goal is to empower banks and fintechs globally to adapt and thrive as crypto continues to gain mainstream adoption.”

The launch comes as financial institutions show increasing interest in crypto services. In Europe, Kraken pointed to clearer regulatory frameworks such as MiCA as key drivers of adoption. The company said its infrastructure, liquidity, and regulatory focus make it a strong partner for institutions exploring crypto solutions.

Kraken was founded in 2011 and offers spot and margin trading, staking, derivatives, and index products across a wide range of assets and fiat currencies.