Saxo has announced the launch of a new Flexible Investment and Savings Account (ISA) following a 591% increase in demand for its Stocks and Shares ISA in January and February 2025 compared to the same period last year. The company reported a rise in new clients seeking to use their ISA allowance amid continued volatility across global markets.
The launch coincides with renewed investor attention on market risk, as the Cboe Volatility Index reached its highest level since early 2020. Saxo stated that its new product enables clients to invest up to £20,000 annually while retaining the ability to withdraw and replace funds without affecting the tax-free allowance. The firm reported that this flexibility meets growing client expectations for more control and access during uncertain conditions.
“Empowered to make the most of their savings”
Dan Squires, Chief Commercial Officer of Saxo in the UK, commented, “At Saxo, we want our clients to feel empowered to make the most of their savings. Recent market volatility has underscored the need for agility and responsiveness when investing, and our new Flexible ISA reflects our commitment to providing our clients with this.”
Saxo’s Flexible ISA includes zero platform fees, US equity trades from $1, UK equity trades from £3, and foreign exchange fees starting at 0.25%. Investors who transfer their ISA to Saxo by April 30 may receive up to £1,000, subject to terms.
Squires added, “For investors looking to optimise their portfolio, our Flexible ISA provides access to over 18,000 stocks, ETFs, bonds, and funds – all in one place.”
The company also noted a 132% year-on-year increase in new trading clients following the rollout of its updated pricing model. In the UK, the proportion of new clients under the age of 25 rose from 9% in 2023 to 15% in 2024. The number of new female clients tripled during the same period, now representing 18% of Saxo’s new UK clientele.
Saxo continues to position itself as a key player in online investment by responding to shifts in investor behavior, with product development targeting both accessibility and cost-efficiency.
Saxo introduced its revised pricing structure in January 2024 across key markets, leading to significant reductions in trading costs for UK clients. Among the changes:
US stock trading fees now start at $1 per trade.
UK stock trades carry a minimum £3 commission.
Custody and platform fees have been removed.
Currency conversion fees have been cut to 0.25% across all accounts.
The reductions have increased engagement among both new and existing clients, allowing for more frequent and cost-effective trading across global markets.
Saxo Bank Under New Ownership
J. Safra Sarasin Group, a Swiss private banking institution, has agreed to acquire a 70% stake in Saxo Bank, purchasing shares from Geely Financials Denmark A/S and Mandatum Group. The transaction values Saxo Bank at approximately €1.6 billion, with the majority stake equating to around €1.1 billion. As of December 2024, its majority shareholder is Geely Financials Denmark A/S, a subsidiary of the Chinese Geely Group, holding a 49.88% stake.
Saxo Bank’s founder and CEO, Kim Fournais, will retain his 28% ownership and continue leading the company. The deal includes the sale of Mandatum’s 19.8% stake, confirmed at a price of €319 million.
Established in 1841, J. Safra Sarasin Group manages assets totaling around €226 billion and operates as a key player in wealth and asset management. The acquisition will integrate Saxo Bank’s digital trading and investment platforms with J. Safra Sarasin’s private banking and asset management services, strengthening its international presence.
The deal is subject to regulatory approvals and is expected to close later in 2025.
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