Webull Integrates BlackRock Model Portfolios

Webull has announced the integration of BlackRock’s model portfolio capabilities into its advisory services platform, offering U.S.-based investors access to a wider range of professionally managed, diversified investment portfolios tailored to different financial objectives and risk profiles.

The new advisory service, available through the Webull app, allows investors to choose among multiple asset allocation strategies, including exposure to alternatives and digital assets. After completing a risk tolerance assessment, users are matched with a model portfolio aligned to their goals. These portfolios are then automatically managed and rebalanced by Webull Advisors, an SEC-registered investment advisor.

Professionally managed model portfolios

Sara Schwartz, CEO of Webull Advisors, commented, “This collaboration marks an exciting step forward in our mission to deliver smarter, more personalized investment experiences for our clients. By integrating BlackRock’s model portfolio capabilities into our advisory platform, we’re expanding access to high-quality, professionally managed model portfolios that align with a diverse range of financial goals and risk appetites.”

BlackRock’s asset allocation and portfolio construction frameworks are now integrated into Webull’s digital advisory platform, targeting tech-savvy retail investors who prioritize low-cost, automated solutions. The new offering delivers institutional-grade portfolio management in a format designed for retail users seeking simplicity and accessibility.

Arianne Adams, Chief Strategy Officer and Head of Derivatives at Webull, said, “BlackRock’s expertise in asset allocation, portfolio design capabilities and market insights enhances Webull’s ability to offer sophisticated, next-generation investment solutions. Together, we’re meeting the rising demand for dynamic, risk-aligned portfolios, delivered seamlessly through modern digital experience. This collaboration exemplifies Webull’s forward-thinking commitment to innovation and to helping our clients build lasting financial well-being.”

Amy Jenkins, Head of U.S. Direct Investing at BlackRock, added, “As more and more Americans begin to invest, the launch of BlackRock custom model portfolios on Webull’s platform enables individuals more choice to ultimately deliver against a range of investing goals in a simplified and streamlined manner. This new offering also delivers on BlackRock’s mission, to help more people build wealth that serve them throughout their lives by making investing easier and more accessible.”

Webull’s expansion of advisory services builds on its existing platform of self-directed trading across stocks, ETFs, options, and futures. The addition of managed portfolios broadens the company’s reach to include long-term investors seeking passive, goal-based investing strategies.

Webull serves over 23 million registered users globally and operates in 14 markets across North America, Asia Pacific, Europe, and Latin America. Webull Advisors LLC provides advisory accounts and services, while Webull Financial LLC offers brokerage services under SEC and CFTC oversight.

The collaboration positions Webull to compete in the growing U.S. digital wealth management market, where demand for low-cost, automated investment solutions continues to rise. With the addition of BlackRock model portfolios, Webull strengthens its offering to meet the full spectrum of investor needs—from active trading to long-term portfolio management.